Research shows that over 50% of connected Indians would love to explore more on the Internet if they see content in their language. Given that the Internet governs our daily lives, it’s time your business went multilingual!
Did you know that India spends over $20 billion each year on local-language entertainment across media? Local-language digital ads prove to be five times more effective than English-language ads in multilingual societies.
Devices are personal – and these include smartphones, gaming consoles, television sets, set-top boxes, and so on. Personalise the device experience further by enabling users to search content and interact in their own languages.
Implementing local-language governance initiatives in multilingual and multicultural societies touches the lives of millions of citizens. Indian government aims to reach the grass roots and engage citizens in their own language.