Mobile apps have largely automated the retail process, from easy accessibility to products available online to shipping and delivery of ordered products, right to the door of the customer. All with just a touch interface.
With the advent of the Internet and affordable mobile phones, more and more numbers of local-language users in India are willing to be a part of the digital journey.
According to a Common Sense Advisory report, 56% of Internet users buy products only when the information is available in their language.
As the volume of this local-language market base increases, it is becoming increasingly imperative for businesses in the consumer Internet space to go multilingual to cater to these audiences.
What can Reverie localize for Consumer Internet?
There are 727.6 million native speakers of various Indic languages (namely, Bengali, Hindi, Marathi, Tamil, Telugu and Urdu). Unfortunately, less than 0.1% of the world’s websites are created in these languages.
According to the Telecom Regulatory Authority of India (TRAI), only 125 million Indians out of the 860 million mobile phone Internet users have listed English as the primary language of communication.
In a survey conducted in 35 cities of seven states for the report, 43% urban and 13.5% rural non-users of Internet said they would adopt the digital medium if local-language content was provided.
Reverie’s LaaS platform helps businesses in the consumer Internet space to reach such audiences through real-time localisation of:
- All channels of engagement—website, extended kiosks, apps, mobile web, etc., with a one-off integration
- Ecommerce stores, seller platforms, dashboards and digital communications.
- Online services offered by you either as a standalone store or as part of a marketplace.
- All your listings, input searches and responses.
- Any in-app advertising or promotional communications.
- SMS alerts about product and services updates
- User account summary/dashboards
- Shipment status updates and complete logistics processes
How can we help you achieve your business goals?
Keeping your organisational goals in mind, Reverie’s LaaS platform has been intelligently designed and developed to:
Increase your Total Addressable Market (TAM)
Language highly influences the buying behaviour of consumers. Research shows that over half of online consumers tend to buy more when they see content in their own language. Serving local-language content and apps to such customers is a recipe for explosive growth. Because the LaaS platform is highly scalable and self-learning, it gives a better experience and more accurate local-language outcome for a wider variety of consumers.
Improve your customer engagement
Language localisation ensures better customer engagement through local-language communication. Meaningful and timely communication to customers in their own languages ensures high customer satisfaction. Reverie’s aesthetic display solutions ensure high legibility and readability of local-language content, thus improving your customer engagement.
Improve your online multilingual experience
Most English Internet users in India are mature users. The online user experience delivered to them has been refined over a period of 20 years. However, local-language users are still naïve users, which means they are currently undergoing a period of exploration. The maturity of localisation features offered should be enhanced by a bid to provide a better user experience to the local-language users. Reverie’s LaaS platform is designed for accurate conversion of content from one language to another with high levels of legibility and readability. Therefore, it provides a memorable user experience to local-language users akin to that of English-language users.