About the Client
This is a case study of a prominent life insurance company aimed to better serve its diverse customer base by including multiple regional languages on its website.
Doubling Impace and Insurance Reach With Indian Language Website
The Challenge
- Need to enhance the website’s multilingual capabilities to ensure a seamless user experience.
- Traditional translation methods caused delays in market entry and decreased customer satisfaction.
Localization in Six Indian Languages Performed:
Hindi, Bengali, Marathi, Kannada, Malayalam, and Tamil.
The Solution
Reverie stepped in to address these translation/ localization challenges by using an automated website localization and translation platform.
SEO-Ready Multilingual Domains Launched:
Ensured each language version was optimized for search engines.
Customized Language-Change Widgets:
Designed for ease of use.
Innovative Design Adjustments:
Maintained consistent aesthetics across all language versions.
The Outcome
Improved Customer Engagement
The support from Reverie led to an increase in ease of browsing and customer interaction.
Faster Launch:
The translation automation tool accelerated the Indian language website launch, going live 5X faster.
Increased Visitors
Within 10 months, the website saw over 'One Lakh New Indian Language Visitors.'
Extended Partnership
Impressed by the results, the client extended the partnership with Reverie, doubling the scope of the project.
Impact in Numbers
- Localized URLs: 100
- Indian Languages Supported: 6
- Faster Turnaround Time (TAT) with Machine Translation: 5X
- Increase in Engagement on Native Language Pages: 14%
Technology Used
Anuvadak & Machine Translation
Completed the thorough localization of the website into multiple languages.