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What can you expect post-translation of your App?
60%
increase in engagement
2.5X
lead generation potential
62%
reduction in operational costs
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From English-Only to Multilingual App:
A Fintech Success Story
Available for:
About the Client
A leading National NBFC firm Network: 1000+ locations across India
Initial Challenge
English-only app limiting user engagement
Goal
Reduction in app abandonment, and expand app accessibility
Proposed Solution
Comprehensive app localization
Languages
Indian English, Hindi, Bengali, Marathi, Telugu, Tamil, Gujarati, Kannada, Odia, and Malayalam
Technology
Neural Machine Translation, Transliteration
Focus
Cultural nuances, superior user experience
Outcome Metrics
- Engagement: Monthly Active Users (MAUs) saw a significant rise of 40%, reflecting increased user interaction across localized languages.
- Retention Rates: Improved retention by 25% over a six-month period, indicating enhanced user satisfaction and relevance through language personalization.
- Session Duration: Average session duration increased by 20%, showcasing deeper user engagement facilitated by accessible content in native languages.
- In-App Behavior: Users demonstrated a 35% increase in in-app transactions and interactions, highlighting improved usability and comfort with localized features.
Future Steps Recommended
- Enhancements: Native Language Voice & Chat Bots, Voice and Text Search Tools Continued
- Support: Enhance digital experience, comprehensive app localization
