Sowing Trust, Reaping Rewards [Part1] - Shantanu Rege, Mahindra Rural Housing Finance
[ 22:00 ]
Rural markets are usually cynically characterised as ‘graveyards for lenders’ owing to the uncertainties of repayment which centre around harvest cycles, and the lack of established markers to assess creditworthiness of rural customers. But one firm has broken stereotypes and has been able to ‘RISE’ to the challenge by catering to 65% of Indians who live in non-urban locations but aspire to own a ‘pucca makaan’, just like everybody else! Hear from Shantanu Rege, Chief Operating Officer of Mahindra Rural Housing Finance as he talks about helping over 1 million rural families secure a roof over their heads, all while becoming the 4th most profitable enterprise within the global Mahindra Group family of companies.

On this two-part episode of Building for Bharat, our guest shares his expert insights on just what it takes to build trust amongst rural customers. Our host Arvind Pani, Co-Founder & CEO of Reverie Language Technologies and Shantanu Rege have a heart-to-heart chat on how an NBFC can strive for profitability in an unfamiliar market with a whole host of challenges regarding tech adoption, language usage, trust in banking, and lack of documentation. And share their vision for a more equitable universe where financial inclusion and opportunities are extended to all Indians, regardless of geography.
Bharat Banking - Dil Se - Ratan Kesh, Axis Bank
[ 30:26 ]
"If FMCG companies can deliver sachets of their products to the remotest places, what stops banks or for that matter any other business from doing so?" - asks Ratan Kesh, EVP and Head - Retail Operations and Service at Axis Bank.

Axis Bank, one of the front runners of the digital transformation wave in the Indian FinTech space offers customers an award-winning online banking experience, and the brand is one of the earliest adopters of Voice Technology. Its omni-channel approach to customer servicing, with active local-language support, has led to the bank expanding its user base. And since the pandemic, the brand has only accelerated its growth online, with 73% of its Axis Bank customers going digital, today.

In this episode, our guest Mr.Ratan Kesh is in conversation with show host, Mr. Arvind Pani of Reverie. Mr. Kesh speaks of how designing mobile-first digital journeys to engage with customers proved to be a game changer for Axis Bank. He talks about how they go about creating intuitive navigation on their award-winning app and shares strategies that enabled them to reduce the IVR journey time by 70% for greater customer satisfaction. He also talks about the importance of weaving in native languages into the mobile banking experience, and how crucial language support is to include more Bharat users into the fold, in this era of phygital banking.
Making Insurance More Inclusive - Dipu KV, Bajaj Allianz
[ 35:04 ]
75 years after Independence, yet, many of our brands, products, services, and spaces are not built with Bharat users in mind. Imagine buying an online insurance policy, with all the information presented to you in a foreign language? Imagine receiving important updates from your provider in a language you don’t prefer, on a platform you are new to!

Well, that’s exactly what millions of Indian users who navigate the world in their mother tongue go through when they interface with businesses, exclusively built with English speakers in mind. However, things are changing in the Indian digitalscape, thanks to brands like Bajaj Allianz GIC. Its crop insurance app Farmitra – which provides customised insurance solutions to its insured farmers across the country in their preferred language - won the EFMA-Accenture Global Award, last year.

On this launch episode of Building for Bharat, Mr. Arvind Pani is in conversation with Dipu KV, President & Head of Operations and Customer Service at Bajaj Allianz General Insurance Company.

Dipu KV has spearheaded a revolution by achieving an incredible 80% digital servicing rate across Bajaj Allianz, with a vision for change that predates the pandemic. Hear from this industry leader on what he thinks of Voice Technology and learn more about his idea for a humanistic AI-driven approach to serving customers. Get insights on delivering more personalized, language-aware experiences in your sector, to create true customer delight.

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