“Our delivery partners, who often speak local languages, find it challenging to navigate an English-dominated digital landscape. By localising our rider app into native languages, we aim to make it more intuitive and user-friendly for them. This change is already seeing greater adoption among Zepto’s newly onboarded delivery partners. This decision to localise the rider app comes from a deep understanding of our delivery partners’ needs. Navigating the app in their native language empowers them and streamlines the delivery process, ensuring our commitment to speedy delivery is met without compromise.”

Zepto