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In an online experiment Neil Patel a best-selling author and top influencer, translated his website into 82 different languages, after which traffic to his website increased to 47%.
The line above says it all. Translation of any content helps customers gain awareness and increases an on-page connection, touched by reading the information in their native language. Websites in native languages build trust, and 53% of customers say that they are at ease buying from websites in their native languages.
Localised websites turn potential customers into current customers and current customers into return customers.
Brand Loyalty & Online Sales
We are all aware that translating digital content into native languages increases sales, betters on-page experience, improves an organization’s chance of a better market, and more. Additionally, it also helps take your brand one step higher – It helps build Brand Loyalty. Reports show that, 60% of customers expect service in their native language, and 74% of consumers are more likely to repurchase if the information is rendered in their language. All of which translates to increased loyalty resulting in increased online sale.
Engagement & Customer Experience
Gone are the days when customers focused on price and product. Now is the age of customer experience. According to Gartner, “89% of companies expect to compete mostly based on customer experience,” making the on-page customer experience the key brand differentiator.
Your customer’s experience on your platform determines your customer’s loyalty. If your customer feels comfortable reading, finding information, and understanding the information shared, it would result in a positive customer experience, converting into a lead or return customer.
Today’s customers are becoming more and more independent, having to do most of the onboarding to a platform or tool by themselves. This is a crucial step as this would be the customer’s first experience with you, which forms the basis of a relationship. You would want to put your best foot forward.
Conversing with your native customers in their language makes the experience seamless.
Reading & Decision Making
EurekAlert says, “speaking a foreign language reduces emotional response, which results in a psychological distance from emotional concerns when making moral decisions.”
When a person reads the content in a foreign language, his reading experience, and decision-making are based on practical reasoning rather than pleasure. The goal is to make reading pleasurable and decision-making easier. Localising content on any digital platform improves the reading experience and increases satisfaction.
Localising your website, apps, videos, and more will help you enter untapped markets, even before your competitors. Since most of your competitors haven’t started localising yet, localisation gives you the upper hand in the market. It helps you build a strong brand position before your competitors even notice. Since 75 percent of internet users don’t speak English, translation is the only key to connecting with non-English speaking users, getting new leads, and establishing a brand presence.
“A brand once sold is not always sold; people would build customer loyalty only if they have a better customer experience, leading up to cross-selling.” – So enhance your customer experience & build brand loyalty.
Government Use Cases
Web Portal Localisation
Business Use Cases
Why choose Reverie?
To date, Reverie has
Created & delivered
unique pieces of content
Built trust with
clients achieving a
Translated in more than
Official Indian Languages
We’ve had more than