Smytten is India’s largest tech-enabled D2C product delivery and trial platform which is revolutionizing the pre-purchase experience for consumers across Bharat. It hosts over 900 brands, has presence across 10 plus lifestyle categories and is helping brands to expand its outreach into the hinterlands of India. From charting the evolution of E-tailing to revealing novel insights into consumer behaviour, Swagata Sarangi, Co-Founder of Smytten bares it all in this revealing conversation with host Arvind Pani, CEO & Co-Founder of Reverie Language Technologies Limited.