magine you go to a Chinese restaurant, you look at the menu and read ‘Chow Mein Soup’. If ‘Chow Mein’ were written in Mandarin, you would not know what it meant. However, if the same thing is written below in English, you will understand. Is it translation or transliteration?
For many, it is a translation, but that’s incorrect. This is actually transliteration. Needless to say, you still have some confusion regarding the two, right? Hmm, you are not the only reader who wonders about – ‘transliteration’s meaning’.
We have experienced the same situation because we have received many queries from customers looking for our translation API and transliteration API solutions. Even if both these solutions look like a great way to communicate with your customers, there’s a difference between the two.
Let’s break them down in simple terms, understanding both services and how it’s beneficial for your business.
Understanding the Terms: Translation vs Transliteration
What is Translation?
Translation meaning: The technique of translating text from the source language to text in target language. This translated content should match the meaning of the source content – using a different native tongue.
Translation vs Transliteration – Example
Source word: Shoes
Translation: जूते
In the above example, the source word is in English and the translated word is in Hindi.
For instance, the Hindi translation of the word ‘shoes’ is जूते. Here the source language is English and the target language is Hindi.
What is Transliteration?
Unlike translation which helps a customer to get the meaning of the word, transliteration gives them an idea of how it is pronounced. It’s the process of converting words or letters into the characters of an alphabet of another language. It helps users pronounce the words of an unknown language using their native tongue.
Let’s take the same example, the Hindi transliteration of the word ‘shoes’ is शूज. Here the meaning of ‘shoes’ is not provided to the user in their native tongue but he or she can read it phonetically using their native language.
Original
Shoes
Translation: जूते
Transliteration: शूज
Interesting transliteration fact:
German auto company BMW used transliteration API and changed its name to 宝马 (bǎomǎ) for its Chinese market. It shows that they are serious about the market and not just tossing a product or service around.
Understanding the Difference Between Translation and Transliteration with Example
Translation | Transliteration |
Carries the contextual meaning of the word from one language to another. | Carries the pronunciation of the word from one language to another but not the meaning. |
Requires a deep understanding of the target language’s grammar, syntax, and cultural context | More focused on pronunciation of the word from one language to another without much understanding of the cultural context |
Used in literature like fiction and non-fiction books and formal documents like memos and business emails where conveying the message with accuracy is crucial. | Used in technical fields like engineering and computer programming where maintaining the original script’s pronunciation is essential. |
Use case: A publishing house translates a novel to sell it in a country to expand its reach and increase sales. | Use case: A restauranter uses transliteration of the names of Chinese dishes on the menu so that the target audience can read the names of foreign dishes in their native language |
Translation and Transliteration: In One Document
Integrating both translation and transliteration in a single document can be a strategic approach and can cater to a diverse audience. This combination ensures not only cultural accuracy for those seeking the meaning of the content but also maintains the original script’s integrity for those more comfortable with its pronunciation.
There are certain pointers we need to consider before performing both translation and transliteration together.
- Italicizing and capitalization: Whenever you are translating or transliterating, make sure it stands out of the text. This can be done by capitalizing and italicizing the texts accordingly.
Source text: Hello. How are you?
Translation: नमस्ते, आप कैसे हैं?
- Formatting: There are two formats. One where the translation comes first succeeded by transliteration and vice versa. A business can choose either of the formats in the same document but stick to the same format throughout the conversion.
Source text: “Hello. How are you?”
Format 1: “नमस्ते. हाउ आर यू?“
Format 2: “हेलो. आप कैसे हैं?”
In the first format, the translation is provided before the transliteration, offering the audience immediate access to the meaning in the target language. Conversely, in the second format, transliteration is presented first, allowing those familiar with the original script to connect with the content before delving into the translated version.
- Frequency: Based on the target audience, determine how frequently you need to use both for conversions. If your target audience is familiar with the original script then you can increase the frequency of transliteration. On the other hand, if your audience is less familiar with the source language, using more translation can enrich the understanding of the cultural context for the audience.
Translation vs Transliteration in Localisation
Localisation is all about setting the right context, it involves not just translating the content on a website in a new language but changing the imagery, icons, and other elements of the website to make it culturally relevant. The right approach to localising a website would be to use both translation and transliteration rather than choosing one. Many websites dealing in products in the technology domain will be using names and terminologies which may not have an equivalent word in the language in which localisation is being done. In such a scenario it makes sense to translate those words. Let’s understand this with an example:
English: How to use a mobile charger?
Hindi: मोबाइल चार्जर का उपयोग कैसे करें ?
Here mobile charger is transliterated, whereas the rest of the sentence is translated.
Often, a combination of both techniques can be a powerful approach, providing comprehensive understanding and accurate representation for a diverse audience.
Translation vs Transliteration. What Does Your Business Need?
The choice between the translation API and the transliteration API comes down to the purpose of the input and your target audience. There are many benefits of translation API. If you want to convert your content into a specific native language while preserving localization for your business needs, translation API should be your choice. If pronunciation is your concern then go with transliteration API. For example, if you’re planning to do business in a country where your customers will have difficulty reading your company name, using transliteration can ensure that native speakers can pronounce your company name correctly, helping you connect with them more effectively.
Reverie’s Translation and Transliteration Solutions
Reverie is a localization giant catering to India’s localization needs and requirements. Our experts use both translation API and transliteration API to ensure that your website and applications stay ahead of the curve.
We seamlessly translate your content and applications using machine translation and unify your brand’s identity by maintaining consistent pronunciation of multiple scripts.
With Reverie, drive meaningful conversations and propel growth in a thriving marketplace.
Check out our text-to-speech and speech-to-text API here:
Faq's
What is the difference between a transliteration and a translation?
Translation is the interpretation is the process of getting a written text or even spoken words from one language and turning them into the same meaning in the other language.
Transliteration can be defined as the transfer of text from one script to another and, at the same time, keeping the phonetic value. Interpretation, on the other hand, refers to the act of translating a text from one language to another but in the process of translating it, the translation has to ensure that the message being passed across is understood.
What is an example of transliteration and tra
An example of transliteration is when the word “नमस्ते” written in Devanagari script for the Hindi language is written in the Latin script as “namaste”. An example of translation is translating the Hindi phrase of सुप्रभात to the English phrase of Good morning.
What are the two types of transliteration?
Phonetic transliteration is used when the emphasis is made on the phonetic similarity between the source and the target language while orthographical transliteration deals with how it can be spelled in the script.
Where is transliteration used?
It is frequently applied in situations, for example in language learning where it allows users to read and, in particular, pronounce a foreign language as well as in specializing in technical areas, notably computing for entering non-standard character sets using the keyboard.
What is the full meaning of the translation?
Interpretation refers to the conversion of one language to another or the writing of original material in one language into another language.
