Achieving Nation-wide Reach Through Multilingual Chatbots

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Achieving nation wide reach through multilingual chatbot

Chatbots are more than just a tool to engage with your customers in today’s hyper-connected world. When employed in the right way they have the power to drive growth and build a loyal customer base. Chatbots can deliver personalized messages to customers enabling a business to increase engagement, conversions, and ultimately revenue. 

It’s no surprise that a whopping 80% of businesses are expected to add chatbots to their operations by the end of 2023. While these benefits are great for businesses and their goals, their effectiveness is limited, if they cannot converse in the same spoken language of your target audience.

Catering to a Multilinguistic Audience with a Multilingual Chatbot 

More than 50% of the Indian population are active internet users now and this number is expected to reach 900 million by the year 2025. That’s a huge market to be tapped and being sensitive to their language preferences is important. People in India are often comfortable typing in a query in a different language other than English. This is where  having a multilingual chatbot instead of one that can only speak one language can bring a heap of benefits. 

Let’s understand multilingual chatbot with the help of an example.

User 1: “Hello. How are you?”

Chatbot: “I’m fine. How may I help you today?”

User 2: “नमस्ते। तुम कैसे हो?”

Multilingual chatbot: “मैं ठीक हूँ। आज मैं तुम्हें कैसे मदद कर सकता हूँ?”

User 3: “ನಮಸ್ಕಾರ. ನೀವು ಹೇಗಿದ್ದೀರಾ?”

Multilingual chatbot: “ನಾನು ಚೆನ್ನಾಗಿದ್ದೇನೆ. ನೀವು ಇಂದು ಹೇಗೆ ಸಹಾಯ ಮಾಡಬಹುದು?”

The above examples are of a chatbot that knows three languages, English, Hindi and Kannada. This helps cater to your customer base who are multilingual. Fantastic right? Now let’s understand multilingual chatbots in detail – what are they, their features, and how they help you reach a diverse audience.

Multilingual Chatbots – The Power of Personalization 

Communicating with their customers in their preferred language is an art that successful businesses have conquered. A multilingual chatbot is an integral part of this. It is an AI-powered tool that interacts with customers, providing automated responses to their queries in multiple languages. A response in their native language keeps it personalized. In a world saturated with information, personalization is the key to capturing attention.

A multilingual chatbot tailors the user experience to individual preferences. Whether your customer speaks Hindi, Marathi, Tamil, or any other official Indian language, the multilingual chatbot can communicate seamlessly, creating a personalized interaction with the customers. For businesses that operate in multiple regions nationwide, a multilingual chatbot is a must-have tool. 

Features Of An Excellent Multilingual Chatbots

  • Translation: An excellent multilingual chatbot like IndoCord enables robust translation capabilities, allowing seamless communication across various languages to cater to a diverse audience. This feature ensures that users can interact with the chatbot in their preferred language, enhancing user experience and broadening the reach of the chatbot. The translation is accurate and contextually relevant, maintaining the intent and meaning of the conversation.
  • Integration: The versatility of integration is crucial for a multilingual chatbot‘s effectiveness. It should seamlessly integrate into different digital environments, such as websites, mobile applications, IVRs, and social media platforms, ensuring a consistent user experience across various touchpoints. This feature not only enhances accessibility but also enables businesses to deploy the chatbot wherever their audience engages, maximizing its impact and utility.
  • Automation: Automation is a key attribute of an excellent multilingual chatbot, allowing it to provide swift responses without human intervention. This feature ensures efficiency in handling user queries, reducing response time, and increasing user satisfaction. 
  • Vocabulary and language detection: The multilingual chatbot should be equipped with advanced language recognition capabilities, accurately identifying the language used by the user. Additionally, having a native language vocabulary ensures that the chatbot’s responses are not only linguistically accurate but also culturally relevant, creating a more natural and engaging conversational experience for users in their preferred language.

How Achieving Nation-wide Reach Through A Multilingual Chatbot Helps Your Brand?

  1. Increased engagement: By addressing users in their native language, the multilingual chatbot fosters a sense of familiarity and comfort, making interactions more meaningful. This personalized engagement not only increases customer engagement but also strengthens brand loyalty, as users feel a stronger connection to a business that values and accommodates their linguistic preferences. Take an example below:

User 1: “I want to buy brand-new shoes. Please provide me with more information”

Multilingual chatbot: “Hi! Of course, I can assist you. We have a wide range of shoes. Is there any particular brand you’re looking for, or would you like information about the most popular brands?”

User 1: “मैं बिल्कुल नए जूते खरीदना चाहता हूं। कृपया मुझे अधिक जानकारी प्रदान करें”

Multilingual chatbot: “हाय! बेशक, मैं आपकी सहायता कर सकता हूं। हमारे पास जूतों की एक विस्तृत श्रृंखला है। क्या कोई विशेष ब्रांड है जिसे आप ढूंढ रहे हैं, या आप सबसे लोकप्रिय ब्रांडों के बारे में जानकारी चाहेंगे?”

In the above examples, the multilingual chatbot engages the users in their native language. 

  1. Improved customer loyalty and trust: Imagine buying a service or a product from an organization that knows your native language. When people at both sides of the conversation, you and your customer can understand each other, it improves the loyalty and trust of the customer in your brand. 
  2. Time and cost savings: The responses in multiple languages of chatbots are instant helping your business expand in no time. This significantly reduces the need for extensive customer support resources dedicated to catering to speakers of different languages, resulting in substantial savings in cost and time.
  3. Streamlining operations: Multilingual chatbots are available 24/7, unlike your workforce. This round-the-clock availability ensures that your business can provide support to customers in various time zones and regions. Moreover, the automated nature of the responses streamlines customer support operations by handling routine queries efficiently, allowing your human workforce to focus on more complex and value-added tasks, thereby optimizing overall operational efficiency.
  4. Competitive advantage: Expanding your reach is never easy in new markets where there’s competition but a multilingual chatbot gives you an edge to assist customers and gain a loyal customer base. Making your customer support better and unique compared to your competitors gives you an advantage in delivering an enhanced customer experience.

Expand Your Nation-wide Reach With Reverie’s Multilingual Chatbot 

Reverie’s multilingual chatbot IndoCord has an Indian language vocabulary with industry-specific language models. The chatbot builder supports all 22 official Indian languages, multiple dialects, and human-like interactions, making us your one-stop solution for native language customer support.

We have effortlessly empowered enterprise and government needs for reaching a nationwide audience through seamless multilingual customer interactions. 

Want to increase your customer base? Try IndoCord for free here.

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Reverie Language Technologies Limited, a leader in Indian language localisation and user engagement technology solutions for over a decade, is working towards a vision to create Language Equality on the Internet.

Reverie’s language practice is dedicated to helping clients future-proof their rapidly expanding content by combining cutting-edge technologies like Artificial Intelligence and Neural Machine Translation (NMT) with best-practice approaches for optimizing content and business processes.

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