Mastercard has been working towards its vision for a cashless world and a cashless Indian economy much before the current times. What are some consistent strategies it deployed to catalyse the adoption of digital or cashless transactions among Bhasha users? What are the key communication strategies Mastercard deployed at ground level to positively influence consumer behavior and spread awareness? R B Santosh Kumar, Vice President, Business Development, Government Engagement at Mastercard, South Asia, shares his expert insights as he joins our show’s host, Arvind Pani, Co-Founder & CEO, Reverie Language Technologies Limited on this latest episode of Building for Bharat. Santosh has spearheaded Mastercard’s strategic initiatives towards empowering MSMEs and kirana stores and digitising value chains like agriculture through the Mastercard Farmer Network (MFN) platform.

Reverie Language Technologies Limited, a leader in Indian language localisation and user engagement technology solutions for over a decade, is working towards a vision to create Language Equality on the Internet.

Reverie’s language practice is dedicated to helping clients future-proof their rapidly expanding content by combining cutting-edge technologies like Artificial Intelligence and Neural Machine Translation (NMT) with best-practice approaches for optimizing content and business processes.

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