Imagine launching an app during the lockdown, on a whim, and for it to have generated 12 lac orders in the first three months itself! Well, that’s the story of Dukaan. A DIY app which enabled small businesses across Bharat to set up an e-commerce store through their smartphones, within a few minutes, and do better business than usual. Within a span of two years, Dukaan got 50 million products listed on the platform, ranging from electronic items to wedding services. 70% of its stores are from beyond the top 6 cities. Apart from helping startups, Dukaan also has FMCG brands like Nivea amplifying its distribution through the platform. What is the secret formula which helped Dukaan connect with its users, instantly? What does it take to build and design an app catering to the needs of users across the country? Listen to Suumit Shah, Founder & CEO Dukaan, in conversation with Arvind Pani, Co-founder & CEO, Reverie Language Technologies Limited, as they discuss just what it takes to Build for Bharat.

Reverie Language Technologies Limited, a leader in Indian language localisation and user engagement technology solutions for over a decade, is working towards a vision to create Language Equality on the Internet.

Reverie’s language practice is dedicated to helping clients future-proof their rapidly expanding content by combining cutting-edge technologies like Artificial Intelligence and Neural Machine Translation (NMT) with best-practice approaches for optimizing content and business processes.

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