What are the needs and behaviours of rural customers when it comes to taking on loans? How do these new internet users navigate digital platforms? How can ‘Cautious Kamalas’ move to becoming ‘Progressive Pradhans’ within this ecosystem? And, how did Mahindra Rural Housing Finance crack the code, maintaining profitability while creating social impact within the rural lending sector, which is seen as risky and unorganized? What can businesses aspiring to cater to new and untapped rural marketplaces in India do better?

In the 2nd part of the ‘Sowing Trust, Reaping Rewards’ episode, Shantanu Rege, Chief Operating Officer, Mahindra Rural Housing Finance Ltd. (MRHFL), answers these questions and more during this heart-to-heart talk with Arvind Pani, Co-Founder, Reverie Language Technologies Limited and the host of Building for Bharat.

Reverie Language Technologies Limited, a leader in Indian language localisation and user engagement technology solutions for over a decade, is working towards a vision to create Language Equality on the Internet.

Reverie’s language practice is dedicated to helping clients future-proof their rapidly expanding content by combining cutting-edge technologies like Artificial Intelligence and Neural Machine Translation (NMT) with best-practice approaches for optimizing content and business processes.

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