Every social interaction is based on the language we use, which is also associated with our identity. For instance, if you’re a business owner aiming to expand into a new state in India, you might need the help of a translating tool to understand the local language and communicate with your audience.
However, language is not objective – social and cultural factors significantly influence our view of the world. One such factor is gender which defines the roles and expectations of men and women. You can consider this as a social construct affecting our understanding and usage of language.
Consider the terms “breadwinner” or “housewife” which have been used for years: these terms underline gender roles. At the same time, terms like “chairman” subtly emphasise the male-centric authority in professional environments. Languages with gender-specific grammar can often correlate with higher gender inequality, and may even limit women’s opportunities. This pattern is also observable in India. We can address the wide implications of gendered language shaping perceptions and behaviours by understanding its nuances. In this article, we’ll explore what gendered language is, how it influences our communication, and how gender-neutral practices lead to fostering inclusivity and equality.
What is gendered language?
Let’s recall our example of the terms “breadwinner” and “housewife” from above. They explicitly and implicitly distinguish between genders, and such terms refer to gendered language. Let’s take a look at another example in Hindi, where grammatical gender is deeply embedded: terms like “adhyapak” (male teacher) and “adhyapika” (female teacher) classify professions by gender. Such linguistic patterns do more than describe; they prescribe societal roles. By embedding gender distinctions, language can perpetuate stereotypes, such as associating leadership with men and caregiving with women.
The impact of gendered language on communication
The words we choose can either reinforce traditional roles or challenge and redefine them. Gendered language impacts not just our interactions but also professional environments, influencing perceptions, behaviours, and opportunities. From casual conversations to corporate policies, gendered language subtly but profoundly affects communication. Its influence extends beyond words, shaping attitudes and expectations in every sphere of life.
Shaping perceptions and behaviours
unconsciously, influences societal attitudes. Studies show that languages with gender-specific nouns often correlate with higher gender inequality.
In India, professional settings are not immune to this influence. Job descriptions that use male pronouns as defaults – “he” or “his” – can deter women from applying. Terms like “chairman” or “salesman” suggest male dominance in these roles, creating a subtle yet pervasive barrier to inclusivity.
Challenges in the workplace
In workplaces, gendered language can hinder progress toward equality. For instance, consider how job postings using male-centric language like “he will lead the team” subtly discourage women from applying. Moreover, studies have found that team dynamics can shift negatively when language excludes or undermines the role of women and non-binary individuals. Studies reveal that companies with inclusive communication practices foster innovation and retain talent at significantly higher rates, emphasising the transformative impact of language policies.
On the other hand, reliance on gender-specific terms has been shown to reinforce outdated stereotypes, making it harder for organisations to cultivate diverse leadership pipelines. Consider a corporate policy document that consistently refers to employees as “he.” Such language alienates women and non-binary individuals, reinforcing the notion that leadership and authority are inherently male traits. Organisations with inclusive communication outperform competitors in profitability. Moreover, language also shapes interpersonal interactions. Men are often described with words like “assertive” or “decisive,” while women are labelled “emotional” or “nurturing.” These biases affect hiring decisions, performance evaluations, and even workplace dynamics
Moving towards gender-neutral language
Adopting gender-neutral language is not merely a linguistic exercise; it’s a step toward dismantling stereotypes and fostering equality. Inclusive language ensures that communication respects and represents everyone, irrespective of gender identity. It challenges traditional power structures and paves the way for diverse perspectives in leadership and decision-making.
Steps to embrace inclusivity
- Audit Existing Communication Organisations can begin by reviewing internal and external communications for gendered terms. For example, replacing terms like “manpower” with gender-neutral language examples like “workforce” and “chairman” with “chairperson,” and adopting inclusive language in job postings, ensuring they appeal to a diverse pool of candidates. These proactive steps not only enhance inclusivity but also boost employee satisfaction and organisational reputation.
- Promote awareness and training Conduct workshops to educate employees about the impact of gendered language. For instance, India’s Supreme Court recently released a handbook identifying gender-biased phrases in legal contexts, encouraging more inclusive alternatives.
- Use gender-neutral pronouns Incorporate pronouns like “they” instead of “he/she” when gender is unknown or irrelevant. This small change can make a big impact on inclusivity.
- Celebrate diversity in communication Highlight diverse role models and use inclusive narratives in corporate storytelling. Recognise contributions without attributing them to gender stereotypes.
A business perspective: The case for inclusive language
In today’s competitive landscape, inclusivity is not optional; it is essential. Businesses that prioritise gender-neutral communication not only reflect progressive values but also attract diverse talent. In India, where gender equality in the workplace remains a challenge, adopting inclusive language can set organisations apart.
- Economic benefits of inclusivity Research shows language plays a crucial role in shaping this diversity. For example, job descriptions using neutral language attract a broader range of candidates, increasing the likelihood of hiring the best talent.
- Enhancing brand reputation Organisations that communicate inclusively resonate better with socially conscious consumers. Brands like Tanishq have successfully leveraged inclusive narratives in their campaigns, challenging traditional norms and showcasing progressive values.
Indian context: Progress and challenges
India’s linguistic diversity offers unique challenges and opportunities in addressing gendered language. For instance, in Tamil, gender-neutral pronouns like “avar” are often used for respect, showcasing a potential model for inclusivity, similar to Hindi’s “adhyapak” and “adhyapika” reinforce traditional gender roles, making gender neutrality more difficult to achieve.
This diversity demands tailored strategies that respect regional linguistic norms while promoting inclusivity. While progress has been made, as seen in legal and educational reforms, deeply ingrained societal norms often resist change. For instance, even as corporate India shifts toward inclusivity, informal sectors and regional communities remain steeped in traditional linguistic practices. However, various initiatives like the Supreme Court’s handbook on combating gender stereotypes and the rise of gender-sensitivity training in companies signal a positive trend.
The final thoughts
Language shapes our perceptions, identities, and relationships. In India, addressing the biases embedded in gendered language is crucial for building an equitable society. Adopting inclusive practices allows businesses and individuals to foster environments where diverse voices are heard and respected, driving meaningful societal and organisational change.
Looking ahead, organisations should not only implement inclusive language but also regularly evaluate its impact through employee feedback and diversity metrics. Individuals, too, can champion this change by consciously choosing words that empower and include, fostering an environment where everyone can thrive and contribute without bias. Together, these efforts can build a society that truly values equality and diversity. As we navigate this journey, let’s remember: every word matters, and each choice brings us closer to a more inclusive future.
Faqs
What is gendered language?
Gendered language includes words and phrases that emphasise societal gender norms, often categorising individuals as masculine or feminine.
Why is gender-neutral language important in India?
It promotes inclusivity and equality, helping to break down stereotypes and foster diverse workplaces.
Can you provide examples of gender-neutral terms?
Use “spouse” instead of “husband/wife,” “chairperson” instead of “chairman,” and “workforce” instead of “manpower.”
How does gendered language affect businesses?
It can alienate talent, reinforce biases, and harm brand reputation. Inclusive language attracts diverse candidates and enhances organisational culture.
What steps can businesses take to embrace inclusivity?
Audit communications, use gender-neutral pronouns, conduct training, and celebrate diversity in messaging.
