Website Localisation – A High Impact Technique to Enhance Website Traffic

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50% Higher Traffic

Website Localisation to drive better website traffic can be challenging, but the additional effort is worth it. Many potential customers won’t even be aware that your brand exists if you don’t localise your website.

Read on as we delve into the significance of website localisation and how it can help you drive 50% more traffic to your website.

How can Website Localisation Impact your Website Traffic?

According to a survey of over 3,000 consumers from 10 countries in Europe, Asia, and South America, 75% of people prefer to purchase goods in their own language. Additionally, 60% rarely or never make purchases from websites that only use English.

Language is a critical factor in driving sales and marketing efforts when the target audience speaks more than one language.

While there are nearly 1.7 billion English speakers worldwide, only about 330 to 360 million of them consider themselves native speakers. 

That’s more than 95% of the world’s population who will never fully comprehend what you’re saying on your website in the first place. That’s a lot of potential visitors, users, and, most importantly, clients you’re missing out on.

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Key Steps to Get your Website Localisation Started 

According to research by Harvard Business, 72.4% of customers are more likely to buy something from a website that offers content in their native language. True localization, however, goes much further than merely translating product data.

There is undeniable evidence that there is a huge market for localised websites given the expansion of the Internet to nearly every corner of the world.

Reverie’s website localisation tool Anuvadak allows businesses to localise their website quickly and manage content, including multilingual website SEO optimisation that helps you reach native language customers online. With Anuvadak’s ultimate SEO optimisation, a localised website gets discovered on popular search engines. 

Also Read5 steps for effective website localization

Integrating Your Website with Reverie’s Website Localisation Tool-Anuvadak

Integrating your website with Reverie’s website localisation tool Anuvadak is seamless and requires no coding expertise. You only need to set it up once, and the platform will do the rest with minimal human intervention. 

As a result, any changes to your website are localised and published in real-time. Furthermore, Anuvadak uses built-in web analytics to provide you with actionable insights on your localised site and individual pages, allowing you to stay ahead of the competition.

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Website Localisation entails more than simple website translation. It’s about making the information interesting and relevant to the target audience in the target region.

You can’t expect to attract the correct visitors to your site unless you take the time to ensure that your website and brand are as effective in other languages as in English. 

Reverie’s website localisation, website translation, and management platform enable businesses to launch multilingual websites in all Indian languages easily.

As a company, you can translate, manage, optimise, and launch your website in multiple Indian languages in real-time, with minimal effort and flaws and a faster go-to-market.

Reverie’s website localisation and publishing platform, Anuvadak, helps you achieve a faster turnaround time by cutting localisation costs by 60% and TAT by 40%; now, go to market faster and authoritatively with a website that speaks the local language.

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Reverie Language Technologies Limited, a leader in Indian language localisation and user engagement technology solutions for over a decade, is working towards a vision to create Language Equality on the Internet.

Reverie’s language practice is dedicated to helping clients future-proof their rapidly expanding content by combining cutting-edge technologies like Artificial Intelligence and Neural Machine Translation (NMT) with best-practice approaches for optimizing content and business processes.

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