Zen Mobile thinks local for big gains with Reverie’s regional language capabilities

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Bengaluru & Delhi, January 21, 2017: Understanding the need for providing its devices in local languages for its Indian customers, Zen Mobile, pioneers in bringing the affordable mobile handsets to Indians equipped with the advanced technology has partnered with Reverie Language Technologies for ‘language localisation’ solutions. 20+ Zen smartphones including its recently launched Admire Dragon and Cinemax Click smartphones will now come pre-installed with Reverie’s Indic Phonebook, Indic Keyboard Swalekh Flip and its Language Lockscreen, while 40+ feature phones models will contain Reverie’s proprietary fonts and keyboard solutions.  Zen has now become the first company in India to comply with the BIS mandate that asks all phones to provide display support in 22 Indian languages apart from the ability to type in English, Hindi and the specific regional language of each state by July 2017.

Reverie’s Indic Keyboard Swalekh Flip on Zen Handsets is an intuitive keypad which enables a user to type in their language of choice. It supports all 22 official Indian languages – Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, Odia, Punjabi, Assamese, Nepali, Bodo, Dogri, Konkani, Maithili, Manipuri, Sanskrit, Kashmiri, Sindhi, Santhali, Urdu and English.

Other integral features of Indic Keyboard Swalekh flip include:

  • 3 modes of typing – Native, Phonetic & English
  • Easy access to keyboard settings at a ‘flip’
  • Localised menu options
  • Faster response time on long key presses
  • Dedicated number row option
  • Undo-redo option
  • Cursor option for character navigation

Apart from this, the keypad comes with regular features like word prediction, themes, emoticons, swipe in English and more.

Today the contacts on a phone are saved by default in English but this changes with Reverie’s Indic Phonebook on the Zen Mobile smartphones which supports 11 Indian languages- Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, Odia, Punjabi, Assamese and English, allowing the end consumer to SAVE, SEARCH & READ the phone contacts in their language of choice and makes it India’s only true language agnostic phonebook.

The Language Lockscreen on Zen Handsets replaces the pattern based locking-unlocking or number (PIN) unlock generally seen on handsets and puts the power of choosing to unlock the phone in the language of choice squarely in the hands of the consumer. Depending on the language the user chooses to unlock, the handset enables the phone settings & display icons to be viewed in their language of choice therefore making the phone multilingual.

Commenting on the advantage that Reverie’s language solutions bring for Zen Mobile, Sanjay Kalirona, CEO, Zen Mobile said “Zen Mobile is excited about providing innovative features for common Indians in local Languages allowing existing and first time smartphone & feature phone owners to make their communication meaningful by doing so in their language of choice. What really differentiates Reverie from others is that their solutions work very well for a low end feature phone as well as for a smart phone as they have a low memory requirement.”

Commenting on Reverie’s association with Zen, Arvind Pani, CEO & Founder Reverie Language Technologies said “English as a Language is linear, Indian Languages are highly complex. Reverie’s mobility solutions have been built with extensive R&D to make it intuitive and easy to use for end users. We are glad Zen recognises our capability to propel a localised and digitally connected populace.”

About Zen Mobile:

Founded in the year 2009, Zen Mobile are the pioneers in bringing the affordable mobile handsets to the Indian shores equipped with the advanced technology. Zen Mobile is a brand of Teleecare Group which has expertise in managing and distributing the best mobile brands in India for over 15 years now. In a span of 6 years, Zen Mobile has attained and build a distinct identity among the consumers and it is the only brand in the handset industry to have shown a rapid growth of 100 percent year-on-year. With the recent launch of ZENERATION 4G (4G VoLTE) handsets; Zen Mobile is extending its presence across all the categories and aspires to become the most admired Indian handset brand. For more visit http://www.zenmobile.in/

About Reverie Language Technologies:

Reverie’s vision is to promote Language Equality On The InternetTM. It was founded in 2009 by Arvind Pani, Vivek Pani and S.K Mohanty, and is led by a strong R&D technology team that builds technologies to bridge the language divide in the digital world. Reverie works with OEM & chipset manufacturers, enterprises (Consumer Internet) and the developer community.

Reverie connects you beyond India’s 10% English users. We understand your business context accurately and provide fast & scalable solutions via our Language-as-a-ServiceTM (LaaSTM) platform. Now, localisation is just an API away.

Our platform provides localisation services such as local-language translation, transliteration, device input, and search through a set of APIs.  The platform integrates with business infrastructure (websites and apps) to enable end users to consume digital content in their preferred language in multiple languages, real-time.

Reverie serves the consumer Internet space (online retail, e-commerce marketplaces, travel, media & entertainment), banks and financial services, e-governance, across millions of devices.

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