Clients we’ve worked with
How did PolicyBazaar tap into uncharted regional Indian markets with language localisation solutions?
One of India’s most prominent insurance aggregators, PolicyBazaar, is leveraging language localisation techniques to generate new revenue streams by tapping into the uncharted local Indian market in the people’s tongues.
With a keen focus on creating an omnichannel hyperlocal user experience, customers can now access PolicyBazaar’s website and app in multiple Indian languages. Moreover, their digital initiatives and marketing/ PR campaigns are also run in Indian languages, with unique designs, keeping the regional audience in mind. This creates a delightful language-user-first experience and a unique brand identity by serving potential Indian customers in their preferred language.
The Indian insurance market expects to reach $250 billion by 2025
Are we catering to reach out to these untapped pools of regional customers in India? How can localisation help make a difference?
Online engagement in the Indian insurance industry is growing unprecedentedly and expects to be one of India’s top ten markets by 2025. To help you build a customer-centric digital experience that focuses on the interests of the Indian language-speaking customers, we’re expanding our localisation solutions’ capabilities in all Indian Languages.
Reverie as a Localisation Partner in the Insurance Industry – Why Us?
Marketing Strategy
More than 30% of Indians are underinsured because of the online language barrier. By quickly and accurately localising insurance services such as policies, claim forms, risk assessments, customer inquiries, etc., you make insurance accessible to your customers in a preferred language.
With Reverie’s AI-powered insurance translation solutions such as Prabandhak, acquire, retain, and delight new customers and existing ones and uncover the opportunity to generate new revenue streams by expanding your reach into new Indian markets.
Brand Engagement
About 70% of Indian digital users find insurance services reliable if they can access them in their preferred language.
Besides just reading in their mother tongue, much trust builds when customers read the information in their language. This trust builds brand engagement and loyalty, thereby increasing customer retention.
Reverie’s AI-enabled localisation solution – Anuvadak, empowers you to speak your customer’s native language by localising digital assets in 11+ Indian languages.
Brand Trust
Understanding insurance terminologies is a challenge, especially for someone not from the industry – even when it’s in their native language. Adding to the communication gap would be the language barrier.
Reverie’s solutions, such as video localisation solution – Shrota, help you provide your customers with a hyper-personalised customer experience. Our specialised tools benefit you with a faster go-to-market with added perks such as multilingual SEO for better online visibility in the Indian industry.
Customer Support
Have you ever tried speaking to a customer in a native language, especially while trying to close a deal?
It does make the job easier and more seamless. You get to build a customer rapport that builds trust. It’s the little things that make a huge difference. Keeping that in mind, we empower you to serve your customers in their local language using multilingual chatbots. Speech-to-text APIs allow customers to share their thoughts or queries through voice and multilingual Indic typing tool – Swalekh that helps customers raise complaints or requests in their mother tongue.
Customer Experience
Are your customer support executives always busy?
Do customers find themselves confused even about making small changes in their insurance policies or making claims. Why? Aren’t they getting all the information they need on paper? Is there something that you have missed?
A primary solution would be providing your customers with the correct information in a language they understand. Don’t you worry; we have it all. covered!
Omnichannel Experience
Once you get your customers onboarded, keep them comfortable with your service! Localised ongoing communication via MS alerts, push notifications, in-app notifications, and more keeps your customer engaged with your brand and makes them feel special. Localised cross-channel communication is the key to customer retention, organic branding, up-selling, and increasing brand loyalty. Reverie’s multilingual AI-powered solutions help you achieve the same.
