How did T.A.C go about making Ayurveda look ‘cool’ and how did that help it to amass a massive mindshare among young Bharatis? What did T.A.C do differently to capture the attention of millions of users and emerge as a holistic ayurveda brand in a relatively short time frame? How do you build and leverage trust while also being affordable? Shreedha Singh, CEO & Co-Founder, T.A.C – The Ayurveda Company shares her story with Arvind Pani.

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