Clients we’ve worked with
South Indian Bank Partnered with Reverie to Enable Its Customers with Next-generation Banking
South Indian Bank (SIB), one of India’s leading private sector banks, has onboarded Reverie’s banking localisation technology to enrich digital user engagement for its native customers.
In partnership with Reverie, SIB developed & deployed an NLP-powered multilingual chatbot for their website. The chatbot aims at engaging native language users by helping them find specific information while simulating human-like conversations with them. SOnA (South Indian Bank Online Assistant) caters to customer queries in a formal Indian language, mimicking the bank’s brand voice and tone across the users’ digital journey.
India has the second-largest unbanked population in the world
Are we encouraging our native language speakers to bank online?
Despite India’s long history of financial inclusion initiatives, the country has had limited success at drawing its most vulnerable citizens (nearly 280 million) into using banks and financial services. To support this unbanked Indian population, Reverie has expanded its localisation solutions, increasing its capacity to all Indian Languages .
Reverie as a Localisation Partner in the Banking Industry – Why Us?
Acquire Customers
90% of Indian language users consume content in their native language.
Reverie’s state-of-the-art localisation technology helps you tap into new regional markets by quickly and easily localising core banking functionalities, including other banking services such as account management, downloading bank statements, customer inquiry, and more, in all Indian Languages. With Reverie’s language solutions, you uncover opportunities for new revenue potential by expanding your reach in new local markets.
Brand Recognition
Since 68% of Indians trust banking services if provided in local languages, localisation of banking services will help you get your brand recognised in various untapped pools of the online Indian market.
Reverie’s AI-enabled localisation solutions such as Anuvadak and Prabandhak empower you to speak your customer’s native language by localising end-to-end banking services and communications in multiple Indian languages. Consequently, ensuring a seamless banking experience for your regional customers and instilling a sense of trust.
User-Experience
The banking industry agrees that the existing language barrier leads to miscommunication between banking staff and end consumers, negatively impacting customer satisfaction and trust.
Using Reverie’s Anuvadak, you ensure a hyper-personalised onboarding experience for your customers in a language they prefer. Anuvadak – Reverie’s AI-Powered website localisation platform ensures that your business achieves a faster go-to-market with multilingual SEO for online visibility.
Brand Loyalty
According to studies, 53% of bank customers prefer to physically visit a bank as language barriers digitally affect their understanding, negatively reflecting on a brand’s customer support.
Reverie provides you with an opportunity to enhance your native customer’s digital journey, creating a delightful user experience by offering end-to-end language localisation support using an interactive voice suite and chatbot on your website and in-app.
Go the extra mile and empower your customers with critical banking information in a language they understand, further building trust and increasing brand loyalty.
Omnichannel Communication
Beyond the platform, your customers need a localised experience – SMS alerts, push notifications, in-app notifications, and more. Localised cross-channel communication is a legit way to entice your online customers to engage.
Reverie’s AI-enabled language localisation solutions that include video localisation #shrota assist you in increasing user interaction across your banking platforms. They transform the online experience of a native language speaker, making them feel accepted and essential among your vast pool of Indian customers who are English literate.
Expand Reach
Let your customers speak to you in a language of their convenience. Swalekh, a Reverie localisation solution, allows you and your customers to type and interact with your online banking platforms in a language they prefer. Our integrated multilingual keyboard, Swalekh, makes typing in all Indian Languages effortless, with added features such as predictive typing.
Reverie’s tools such as these enhance online customer experience and provide you with an opportunity to expand your user reach in communities where digital literacy is high.
