Build a multilingual eCommerce platform by understanding and identifying their cultural and linguistic needs to deliver the best online shopping experience.
Rural Indian internet usage has surpassed that of the urban, even before the pandemic hit.
44% of Indian language internet consumers find it difficult to comprehend the products and services in English. Moreover, with the rise of local and mobile search, consumers who search locally tend to visit an offline store sooner. Provide an end-to-end language experience on the platform from creating a localised web content, multilingual Indic search, voice suite, personalized cross channel communication, and integrating overall digital marketing in their preferred language. Tap the untapped consumers with our language localisation stack.
Consumers are searching locally, so start localising your hyperlocal web content in their local languages so that your products or services are more discoverable across search engines. With multilingual SEO, optimise your localised content for local search to boost your product and services discovery, consumer trust, and conversion rates.
88% of online consumers are less likely to return to a website/mobile app after a bad user experience. Get a local voice to scale your consumer experience by ease, convenience, and personalization. Make it easier for them to engage with your platform through localised IVR that resonates with consumer’s shopping queries, needs, and preferences. Right from searching for a product, understanding product details, placing an order to making a payment in their local languages.
As the Indian language consumer base grows, more and more consumers are comfortable with accessing the content in their local language. Your platform should provide content about the types of products and services available in their region, as well as the process and policies, in their preferred language. Improve customer retention, understand their cultural and local needs, provide multilingual customer service, and implement localised loyalty programmes – persuade them to buy from you again.
50% of offline shoppers are willing to access e-commerce platforms if provided with an end-to-end Indian language interface. They are hesitant to trust brands providing their policies and processes in the English language. Start localising your processes, exchange policy pages, refund pages, FAQs, and customer support in their local languages. Making sure to use the right words and phrases so the consumers are clear about your processes and policies to minimise their loss.
We’re always looking for ways to make e-commerce more localized. If you have a specific need, we can tailor our language solutions to fit your requirements.
Localize your e-commerce platform and capture a majority of the market.
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