Clients we’ve worked with
How did Urban Company facilitate the rise of eCommerce Bharat? How did it reshape India’s eCommerce landscape by partnering with Reverie?
Urban Company, India’s largest service marketplace, is leveraging language localisation techniques to create a refreshing hyperlocal user experience for its native language users.
As more and more users, including those from urban and rural India, gravitate toward eCommerce, there has been a rise in standards and expectations from digital users, turning needles in the direction of a ‘language-first digital experience.’
Daily interaction between consumers and partners on the app was significant, pushing Urban Company to service its customers in Indian languages. The need to localise was evident to improve customer communication on all channels, including promotional messages, in-app push notifications, etc. Now, Urban Company, with its localised approach, serves Indian customers in their regional languages, thereby achieving improved user engagement across the platform.
India’s eCommerce market expects to grow by 84% and reach a market worth of $111 billion by 2024
Triggered by an increase in the Internet and smartphone penetration, the eCommerce marketplace in India is growing at an exponential rate. To help you engage with the massive Indian native language consumers and the emerging first-time shoppers, we’re expanding our localisation solution’s capabilities to all Indian Languages.
Reverie as a Localisation Partner in the eCommerce Industry – Why Us?
Market Reach
68% of shoppers trust product and service information available in their language. With rapid digitalisation and increasing new internet users, localisation has become essential in narrowing the digital divide.
With Reverie’s AI-powered eCommerce translation solutions, such as Anuvadak and Prabandhak, you can smoothly localise your eCommerce platform (website & app localisation) and customer-related documentation including in-app ads, SMSes, emails, and so on. Now, attract new and returning eCommerce customers to your digital spaces and uncover new revenue potentials by expanding your reach in local markets.
Brand Recognition
About 88% of Indian Internet users choose to respond to digital advertising in their local language. We assist you with end-to-end eCommerce localisation needs. Consequently, ensuring hyper-personalised omnichannel user experience for your native language customers, building brand trust.
Reverie’s AI-enabled localisation solutions empower you to speak your customer’s native language by localising all your digital campaigns and marketing collaterals in all Indian Languages. Thus, increasing brand recognition, acceptance, and engagement rates across channels.
Online Presence
More customers are online than ever before, and the number keeps rising. But so does the competition. To get a firm hold in the market, you’ll need to market like a local, offering your customers the most comfortable, convenient shopping experience possible, no matter where in India they are.
Using Reverie’s Anuvadak, you can effectively reach your target customers by creating a localised website that supports multilingual SEO for better online visibility.
Product Visibility
Online shoppers are accustomed to powerful language translation and input features of search engines. They expect a comparable experience when discovering a product on an eCommerce site.
Give your customers what they are looking for. Empower them with Indic Typing and speech-to-text tools to type and interact on your eCommerce platform using native languages. Our integrated multilingual keyboard, Swalekh, makes typing in all Indian Languages effortless with added features such as predictive typing. Now, customers can input queries in their language and accurately find what they’re looking for.
User-Experience
44% of Indian language Internet users find it challenging to understand product descriptions and customer reviews in English.
Reverie’s language localisation solutions, such as Shrota, our video translation solution, eliminate language barriers by providing an end-to-end localised shopping experience with pertinent product information in a language they understand. Update videos in all Indian Languages and share information seamlessly across all your platforms. Make sure your visitors get to hear from other happy customers, no matter what language they speak.
Checkout Experience
25% of Indian Internet users face challenges while using payment gateways provided by eCommerce platforms, leading to probable drop-outs. A complicated payment user interface with complex financial terms can overwhelm users resulting in an increased shopping cart abandonment rate. Improve online customer experience with localised communication across platforms, that include order status messages, product names, shipping details, OTPs, and more.
